Sensory Branding

Flowers are a first visual clue as to how someone feels about their space. Whether for a special occasion or a corporate environment, you want your guests or clients to remember you.

Fragrant Design believes that business spaces that receive clients such as hotels, retail boutiques, and corporate offices, should incorporate sensory branding into their overall marketing effort. Fresh flowers are a pleasant start; however, a subtle but unmistakable scent of lavender in the air as a client enters will leave her with a powerful positive memory of your business.

According to Martin Lindstrom, author of Brand Sense, sensory branding stimulates one’s relationship with the brand. His theory is that sensory marketing allows an emotional response to dominate one’s thinking, and helps achieve and maintain a positive, loyal connection between the brand and the consumer.

Fragrant Design can help create the sensory image you want in your space with the use of fabrics, flowers, and fragrances.

The Fragrance

There are 1,500 scents in our scent library, and many of them can be combined to create something exclusive just for you. Fragrant Design will walk you through a scent design process, which will identify the sensory qualities you want your guests to experience.

The Floral Design

Your company possesses class, sophistication, and style. As your status and presence in the marketplace increases, your space’s interior sensory design must reflect what you represent. Whether fresh flowers are a thank-you to a VIP, or a part of a meeting room décor, each guest should know that your organization appreciates their business and recognize—even if subliminally—a consistent branding message. Fragrant Design can create a consistent floral design used throughout your company’s spaces and even in delivery to thank special clients for their business.